Our Approach
Our Approach
We believe the cornerstone of our success is our relationships. We build and honor the relationships we hold with our clients and partners.
Our approach with new clients is to listen more than we speak, to understand your aspirations and obstacles and then work with you to provide solutions. Through this process we build knowledge and, just as important - trust. With this trust we can chart your future and begin to build it today.
Our Story
Meet the In Stride Leaders
In Stride is led by a team of leaders with dozens of years of experience managing, marketing, booking and producing for the arts and entertainment industry
Justin Sudds
Founder
Industry veteran Justin Sudds started his career as an entertainment booker for Canada’s largest campus followed by Vancouver two largest casino properties River Rock Casino and The Hard Rock Casino.
During his 10 years working for Feldman & Associates, Canada’s largest talent agency and management company, Justin found his passion for artist management and producing. He built a career working in non-traditional segments of arts and entertainment, which led him to start In Stride Entertainment in 2014. His work with with visual artists, performers, television brands, digital talent has been redefining what arts and entertainment can be.
Justin has been involved with countless productions and careers including America’s Got Talent, The Price is Right, Markiplier, Hannah Hart, Colin Mochrie, Tracy Lee Stum, Dan Dunn, One-Man Star Wars and many more.
Gary Olsen
Talent Buyer & Manger
Gary started out in the late 90’s in Vancouver booking and producing small shows under his own company, eventually catching the eye of Great Canadian Casinos.
In 2006 he started a 10 year tenure holding various roles within the company. As Manager of Entertainment Operations he was responsible for obtaining and facilitating all aspects of the venue rentals for the River Rock Casino Resort Show Theatre as well as the venue rentals at the Hard Rock Casino Vancouver. Eventually he moved into the roll a of Entertainment Director where his primary duties were to select talent, negotiate talent buying, overseeing production and all of the entertainment marketing for The River Rock Show Theatre and The Hard Rock Casino Vancouver Theatre.
Recently he has partnered with Kevin Stewart Production as well as In Stride Entertainment to be the talent buyer for The Hard Rock Casino Tulsa, Hard Rock Casino Vancouver, River Rock Casino Resort Vancouver and various smaller Cherokee Nation Entertainment casinos in Oklahoma.
In the middle of all this he stills finds the time to manage the career of Tracy Lee Stum, a 3-D Chalk artist from Los Angeles.
Bruce Sudds
Partner
Bruce has been a leader in strategy, business development and marketing for 15 years in and outside of the arts and entertainment sectors.
His efforts have won him numerous awards and great success for his clients. These clients have included the Directors Guild of Canada, Hot Docs, artists Dan Dunn and Tracy Lee Stum, Colin Mochrie, Bay of Quinte Region and more.
He has worked with major partners that include: Universal, Studios, Kennedy Center for the Performing Arts, NBA, Live Nation, Conde Nast, NBC, Major League Baseball and many more.
Bruce oversee the business development and marketing for In Stride clients as well as manages some of the clients.
Gail Nishi
Touring & Logistics Manager
Gail is our touring and logistics specialist.
As our biggest sports fan, Gail worked for the Vancouver Canucks in various capacities for 13 years. She then moved to working for The Feldman Agency, beginning in contracting and ending as an agent’s assistant. Moving laterally to the Macklam/Feldman Agency, she became the day to day liaison for a budding artist named Norah Jones.
She moved on to work with Sarah McLachlan and toured the world with her and continued touring with the Barenaked Ladies, Billy Talent, Avril Lavigne, Lilith Fair and Michael Buble.
Elissa Szieff
CFO
As a the Chief Financial Officer, Elissa provides vital financial advice and support to our clients.
Elissa has built a successful career in and out of the arts and entertainment sector, providing accounting and financial services for clients across the US and Canada.
Now That You Know A Little About Us...
Let's talk. We want to know more about you and your goals.